it is like sesame street when everyone is named oscar. how do you keep them apart? a brief family history. oaks was succeeded by his son- in-law who was named arthur hays salisbury. then there was another son named dreyfus who succeeded from 1951 until 1961 -- excuse me, 1961 until 1963. he was succeeded by another saul's berger, a son of arthur hays sulzberger, known as arthur ochs sulzberger. now we have arthur sulzberger jr.. this is not easy. there will be a quiz at the end of the elections. so, the sulzberger's basically own the newspaper, or the family. we will come to that in a minute. if you guys want to sit down, there are plenty of seats here. so we are talking about the sulzberger's, and they own a newspaper, and went on to be a public newspaper under arthur ochs sulzberger, who recently died. that became not a privately- owned company but a public company. this is interesting because it is now a public company. one of the things people are wondering is why, if "the times" is having a financial crisis -- which is my next subheading -- how can they survive